Pre-heat oven to 350 degrees F (180 C). Combine the coconut oil or butter and sugar in the bowl of a stand mixer and beat on medium high speed until creamed. Stop and scrape sides of bowl, then add the coconut milk, vanilla, soda, baking powder, salt, pumpkin spice, and cinnamon. Mix in the pumpkin puree until combined. Now add flour and chocolate chips and fold in as minimally as possible just until the dough looks evenly mixed.